The archive
Issue #011
Client Horror Stories 6 min read· 18 Aug 2026

The Exposure Economy

A client with plans to be bigger than Google. A vision so massive it would change the world. Weeks of conversations. Then I mentioned money. And he said the words every freelancer fears: 'I thought you loved your work.'

Share
CTO takeaway

The lesson, minus the scar tissue.

  • Exposure is not a currency. It's what you get when people actually pay you and tell others.
  • If the only 'compensation' is equity, make sure the equity is in something that actually exists. A domain name is not a company.
  • Clients who don't value your work with money will never value your time. Walk early.
  • The 'bigger than Google' pitch is a red flag. Real visionaries talk about the problem, not the size of their ambition.
  • Your skills are not a charity. Your time is not free. Love your work? Great. Love it enough to be paid for it.
Never miss an issue

Get the next Chronicle in your inbox.

A comic, a story and a takeaway every other week. Written for founders who inherited a codebase they didn't choose.

Free forever. Unsubscribe in one click.

Related Chronicles.