Case Studies

Projects I've helped get unstuck.

Each one explained the same way: the challenge, my role, what I did and the result. No jargon, no theatre.

Where confidentiality applies, client names and sensitive details have been anonymized.

Industry
My Role
Case Study #001

Fabogo

Built the UAE's largest salon and wellness aggregator from scratch in 30 days—growing to half a million monthly users across three countries.

My Role
Co-founder & CTO
Challenge
The wellness market in the UAE was fragmented with no central platform for booking salons and spas. As a newly jobless founder with a prototype and an investor, we had 30 days to prove we could build something real.
Outcome
Launched in 30 days, scaled to 20K+ listings, 30K+ monthly calls, and half a million users across UAE, India, and Cebu—raising nearly $3M in funding.
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Case Study #002

Emamo

Took the reins of an online events platform during COVID—transforming it from basic ticketing to a full-scale virtual event solution.

My Role
Senior Developer → Tech Lead
Challenge
COVID hit and everyone needed to host events online. Emamo had a decent starting point but lacked the features and scalability to handle the sudden surge in demand.
Outcome
Scaled the platform to handle the COVID demand surge, shipping new features rapidly while maintaining reliability during peak event periods.
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Case Study #003

Dental Diagnosis Platform

Spent 8 years turning a broken dental diagnosis platform into a compliant, scalable system that specialists and dentists could actually trust.

My Role
Fractional CTO / Lead Engineer
Challenge
A US-based dental startup had a platform for specialists to diagnose and prescribe dental solutions—but the former team left a technical and compliance nightmare. Dentists were frustrated, patients were at risk, and the system couldn't scale.
Outcome
Transformed a broken platform into an enterprise-grade, compliant system that specialists relied on daily—ensuring both regulatory safety and real business growth.
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Case Study #004

IndiaWide

Built India's first vacation rental platform in 30 days—solo—years before Airbnb even existed in the market.

My Role
Solo Developer / CTO
Challenge
Vacation home owners in India had no way to list their properties for travelers. With no team, no framework, and a 30-day timeline, I built a fully functional rental platform from scratch—including payments, search, reviews, and partial bookings.
Outcome
Delivered a complete vacation rental platform in 30 days—featuring CCAvenue integration, partial bookings, rate-and-review system, and comprehensive search—all built solo.
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Case Study #005

Short-Term Job Platform

Built a gig economy platform that used algorithmic job matching—years before AI was mainstream—connecting job seekers with short-term roles that required physical presence.

My Role
Senior Developer / Tech Lead
Challenge
Dubai's events and hospitality industry needed a way to find short-term staff—bar runners, party servers, event workers. The platform needed to match job seekers to roles using a complex algorithm, track time on the job, and verify location—all built in 90 days.
Outcome
Delivered a full MVP in 90 days featuring algorithmic job allocation (pre-AI), location tracking, timesheets, and mobile app support—all with a lean team.
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Case Study #006

Unified Restaurant Ordering System

Built a unified order management system that let restaurants ditch delivery apps—consolidating orders from multiple fronts into one smart call center.

My Role
Lead Developer / Architect
Challenge
Restaurants were trapped by delivery apps, paying high commissions and losing direct customer relationships. A group of restaurants wanted to go independent—but needed a system that could handle multiple menus, delivery zones, payments, and order routing from one central hub.
Outcome
Delivered a multi-tenant ordering platform with custom frontends per restaurant, unified order routing, area-based delivery logic, and real-time order alerts—cutting staffing needs and giving restaurants back their independence.
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Case Study #007

Local Car Rental Platform

Took on a 'simple' pricing API integration—and walked into a codebase so broken that rewriting the entire pricing model was the only option.

My Role
Rescue Developer / Technical Lead
Challenge
Popular car rental platform needed to integrate a third-party API for dynamic pricing. Seemed straightforward—until I opened the codebase and found a monstrous, unsalvageable mess of random words and crystallized spaghetti code.
Outcome
Rewrote the entire pricing model from scratch, applying refactoring principles to a codebase that had been abused beyond recognition—delivering a working integration that finally made pricing dynamic and reliable.
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Case Study #008

Property Compliance SaaS

Built a property compliance SaaS for the UK market that made documentation tracking effortless—with smart alerts and pluggable compliance requirements.

My Role
Fractional CTO / Dev Team Lead
Challenge
Property dealers in the UK were drowning in compliance documentation—different requirements, different deadlines, different rules that changed constantly. They needed a system that tracked everything and alerted them before deadlines hit.
Outcome
Delivered a Laravel/Vue SaaS platform with smart deadline alerts and a configuration system so flexible that adding or removing compliance requirements was as easy as flipping a switch.
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Case Study #009

AI Medical Triage System

Architected an AI-powered triage system for a Ghana hospital—streamlining patient-to-diagnosis flow using kiosks, AI diagnosis tools, and medical transcription.

My Role
Technical Architect / Lead Developer
Challenge
A Ghana hospital wanted to streamline patient intake and diagnosis—reducing wait times and improving accuracy. The vision: kiosks that capture patient data, AI tools that assist in diagnosis, and a centralized system that tracks everything.
Outcome
Designed and built a full proposition for an AI triage system—integrating patient kiosks, Corti AI for diagnosis assistance, and Mediktor for medical transcription—all backed by a Laravel/Vue platform. Currently awaiting funding.
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Case Study #010

The Pitch Portal

Rescued an Australian investment platform after the original Indian team vanished—then rewrote it twice across different tech stacks over 4 years.

My Role
Rescue Developer → Technical Lead
Challenge
An Australian startup built an angel investing platform where founders pitch to experts and investors. The original Indian development team went MIA, leaving behind a half-working PHP/Angular mess that was falling apart.
Outcome
Saved the original platform, led a full rewrite in Angular/.NET on Azure, and now driving another major upgrade—building a lasting foundation for Australian deal-making.
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Case Study #011

Bulk SMS Delivery Platform

Built a high-throughput messaging queue system capable of processing nearly a million messages per hour with intelligent provider failover and real-time monitoring.

My Role
Lead Developer
Challenge
A client needed enterprise-grade SMS delivery infrastructure—capable of sending high volumes of messages with guaranteed delivery, automatic retries, and provider failover for business-critical communications.
Outcome
Delivered a Laravel/Angular queueing system processing ~1M messages/hour with automated bounce handling, smart retry logic, and seamless failover across multiple SMS providers—coordinated with a remote Ukrainian development team.
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Case Study #012

TheCarLovers

Built Dubai's first car-centric social network during the Orkut era—connecting car lovers, license plate traders, and automotive enthusiasts across the region.

My Role
Founder / Developer
Challenge
In the mid-2000s, Dubai's car culture was huge but had no digital home. Car lovers needed a place to show off their rides, sell parts, trade license plates, and geek out on all things automotive.
Outcome
Built a cult-following social network from scratch—PHP and MySQL—that grew to nearly 50,000 users across the UAE before shutting down years later.
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Case Study #013

Flight Request Management System

Built a Basecamp-style flight request management system for my first employer—consolidating permits, files, and requests into one packaged dispatch system.

My Role
Junior Developer → Lead Developer
Challenge
A flight operation needed to manage complex flight requests—each flight required permits, documentation, and coordination. The team needed a system that bundled all this into a single case file that could be easily dispatched.
Outcome
Built a PHP/MySQL intranet system that consolidated flight requests, permits, and documentation into a Basecamp-inspired interface—streamlining the entire flight dispatch workflow.
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Engagements

Need a CTO before you need a full-time CTO?

Whether you're inheriting an abandoned codebase, scaling a growing startup, or need technical leadership without hiring a full-time CTO, I'd be happy to help.