The Ad Avalanche

A client hires me to rebuild his article site. I set up WordPress, give him an ad panel, and get him all set. A month later he storms in, furious that nobody's visiting. Then I check the site. 100 ads. Popups. Cookie consent bypassed. And he's blaming me.

CTO takeaway

The lesson, minus the scar tissue.

You can build the best site in the world, but a client can destroy it with 100 ads in a day.
Always train clients on best practices. Document everything. If they break it, it's on them.
Cookie consent is not optional. It's the law. Bypassing it is a legal liability—for you AND the client.
Exit rate is the best metric for ad overload. 98% means something is very wrong.
Sometimes the best thing you can do is let the client learn the hard way—and be there for the rebuild.

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